I'm Nishma Patel-Robb, founder of Switched ON. AI enthusiast, ex-Google, brand strategist. I say out loud what others won't, test the shiny things so you don't have to, and throw glitter on the useful bits. The whole thing lives on Substack now, come and join us there π Nobody gets left behind. πͺ©
Your personal brand is too polished. (That's not a compliment.)
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Hello Sparkler, Right. Quick question. Have you ever spent ages crafting the "perfect" post, agonised over every word, made sure it was polished and professional and on-brand... and then watched it disappear into the void while some random person's messy, off-the-cuff thing goes viral? Yeah. Me too. For about thirty years. I've spent a hundred conversations telling other people how to build a personal brand. Be consistent. Be professional. Find your niche. Post on a schedule. And I did all of that. I was good at all of that. I spent a decade at Google being professionally excellent at all of that. Then I watched a bloke in a hoodie build one of the most magnetic personal brands on the planet by doing the exact opposite. And it broke something in my brain. In the best way. Fred Again. If you don't know him, he's an incredible artist and DJ (I'm genuinely envious of everyone who got to those recent Ally Pally shows). But he's also, without really trying, produced the most useful blueprint I've seen for building a personal brand. No polished content strategy. No carefully curated grid. He livestreams himself making music with all the mistakes left in. He tells fans to put their phones away. His fans' actual faces become his album artwork. And millions of people love him for it. Because he figured out something the rest of us are still catching up on: in a world where AI makes polish free, the new premium is being unmistakably, unapologetically human. Not "authentic" in the way LinkedIn coaches tell you to be authentic. Actually, properly, couldn't-be-anyone-else human. I pulled the whole thing apart in this week's YouTube video - Behind The Unmissable Brand - and honestly, I haven't been this excited about a piece of content in ages. βWatch the full breakdown on YouTubeβ 15 minutes. My VIP Club framework. Five things you can steal for your own personal brand, whether you're just getting started or you've been at this for years and feel like nothing's cutting through. And if you want the proper nerdy brand strategy essay (why it works, the psychology behind it, what it means for all of us trying to stand out), that's on my Substack. I'm committing to sharing more at 80% from now on. Definitely a work in progress. But being more Fred about it. Nishma x Powered by glitter. Opinions all mine. βWatch it hereβ Please subscribe and follow along ... |
βSwitched ON
I'm Nishma Patel-Robb, founder of Switched ON. AI enthusiast, ex-Google, brand strategist. I say out loud what others won't, test the shiny things so you don't have to, and throw glitter on the useful bits. The whole thing lives on Substack now, come and join us there π Nobody gets left behind. πͺ©
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