Bits here, bits there, and a quiet feeling you're missing something.


Hi Sparklers,

I know you've been working with AI for a while now. A job here, a job there. It drafts the email, you press send. It summarises the meeting, you remember to ask. Twenty posts written and not one live (it can't just be me?!).
And that quiet feeling, looking over your shoulder, that other people seem to be getting a lot more out of exactly the same AI tools.

They aren't cleverer. Nor did they unlock some magical skill.
They've got a system.
I'd been doing it in pieces, and pieces don't add up.

Mine now lives in a system I own.
โ€‹
Think of the ring binder with the coloured dividers, the one the organised girl at school had.
Folders holding critical info: Who I'm for, what good looks like, my examples, my process, and where my judgement stays in charge, each behind its own tab.
โ€‹
Every new tool gets pointed at that folder, and off I go.
Building it is the most useful thing I've done in two years of working with AI. It also hurt, because I had to pull apart the way I'd always worked and start again.

So on Wednesday 23 September I'm opening it up. On a dinner table in King's Cross, a small room, one sitting.

I'll walk you through how the whole thing is built, warts and all, and exactly how to build yours. You leave with your system mapped on one page, the three things to build first (there's a test for that), and the recipe written down so you can do it on a Tuesday without me.

There's dinner and then wine, food, and a table of people wrestling with the same thing you are. And of course a lot of laughter and sequins. Always sequins.

If you can make a folder on your desktop, you're qualified.
It's one table, so it stays small enough to actually talk.

Grab a seat: https://luma.com/SwitchedOn-2โ€‹

with love and sparkle,
Nish x

P.S. Next week I'm at Ideas Fest, Champneys in Tring, Wed 9th and Thu 10th September.
Thank you to Illuminari and Wispr Flow for inviting me onto the brilliant 'This and That' stage, to MicDrop for the opportunity to get into the Think Tank!

If you're there, please come and say 'Hi' and come and ask me the AI question you've been pondering on. That's my favourite kind.

Also in September:
โ€‹The F World by FFinc on Tuesday the 8th at the Bulgari, - another debate - this time: Will our daughters have it harder than we did?โ€‹
โ€‹
โ€‹Technology for Marketing on the 24th where this year's Top 30 is revealed
โ€‹
โ€‹AllBright's Live Well Festival on the 25th (SpeakerL20 gets you 20 percent off).

167-169 Great Portland Street, London, W1W 5PF
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Switched ON

I'm Nishma Patel-Robb, founder of Switched ON. AI enthusiast, ex-Google, brand strategist. I say out loud what others won't, test the shiny things so you don't have to, and throw glitter on the useful bits. The whole thing lives on Substack now, come and join us there ๐Ÿ‘‡ Nobody gets left behind. ๐Ÿชฉ

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