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I'm Nishma Patel-Robb, founder of Switched ON. AI enthusiast, ex-Google, brand strategist. I say out loud what others won't, test the shiny things so you don't have to, and throw glitter on the useful bits. The whole thing lives on Substack now, come and join us there 👇 Nobody gets left behind. 🪩
Dior's been accused of it. Prada showed its working. Here's why I'm owning mine. ͏ ͏ ͏ ͏ Hi Sparklers! Happy Diwali! Sorry this week's Spark is landing later than usual. I've been celebrating with family, and some things are worth being late for. Diwali is the Festival of Lights, the triumph of good over evil. After a week that felt like there might be a sparkle of hope on the horizon, I've been thinking about progress and gratitude. Hope and joy are my most radical acts these days, and I...
A tech boss asked AI to describe her daughter. Here's what I'd hand over instead. ͏ ͏ ͏ ͏ Hi Sparklers! Marissa Mayer, an early Googler and the former Yahoo boss, is building an AI assistant called Dazzle, pitched at busy mums. In last week's New York Times interview, her opening example was asking it for three bullet points to describe her own daughter for a school presentation. I'm sorry, but that's not mental load. That's parenting. There's loads I'm happy to hand to AI. But finding the...
Check your website is patched, lock your private ChatGPT chats, and give your family a safe word against AI scams. Two minutes each. No jargon. ͏ ͏ ͏ ͏ Hi Sparklers! I'm back, and my head is still buzzing. A week in China with Oskar: the pandas in Chengdu, then a few days in Shanghai, which I completely fell in love with. What struck me most is how little we really know about China, and how digital it is. Daily life runs through two apps, WeChat and Alipay. You pay, book taxis and organise...